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Public Relations and Brand Management

Crisis Communication

When a crisis hits in today's business and economic climate, the wrong reaction, the slightest misstatement, the lack of preparation, or a misunderstanding of the situation can have a catastrophic effect on an organization's reputation and bottom line.  Often extensive preparation is not always possible and not always sufficient to navigate successfully through a crisis.

Clients need both meticulous preparation for the events that can be foreseen and fast and smart responses for the events that unfold, predictable or not. Providing both is The Ferraro Group’s core strength. Our team works with clients to plan and anticipate crises, as well as to manage unexpected crisis situations. We have worked on issues ranging from legal disputes, to plant accidents to labor unrest on a worksite.

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Litigation Communication and Reputation Management

Increasingly, legal battles are being fought – and won or lost – in the court of public opinion long before lawyers see the inside of a courtroom.  Without a careful and coherent litigation communication strategy, even legal victory can be prohibitively costly in terms of company or product reputation.

An effective public communications strategy must be coordinated with a legal strategy.  The Ferraro Group’s litigation communication experience makes them uniquely sensitive to the concerns of in-house and outside counsel. We know how lawyers work and we are familiar with the protocols of building a legal case. Our specialty is translating the arcane, confusing, and complicated elements of legal actions into messages that are heard, understood, and remembered outside the courtroom.

In these sensitive areas, most of our client relationships are confidential, and, indeed, many of our greatest successes are those issues that were so successfully managed that they never gained any traction in the media.

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Corporate Social Responsibility

Leading companies once saw corporate social responsibility as optional. In today's environment, it has become an essential element of reputation, image and brand. The Ferraro Group has extensive experience in conceptualizing and implementing corporate social responsibility and strategic philanthropy programs.

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We work with clients to develop programs that demonstrate leadership on key social issues and strengthen their relationships with stakeholders, including consumers, employees, investors, media, policymakers and opinion leaders. Our primary focus is on designing pro-active, sustainable programs that communicate our clients’ standing as socially responsible industry leaders. 

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Executive Visibility

The Ferraro Group has developed and managed thought-leadership programs on behalf of corporate, nonprofit and government executives.  As part of any clients’ communications efforts, we implement media outreach efforts about company executives that connect them with top print, broadcast and online journalists.

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Communications Services

We offer media relations, event management, graphic design and online communications services in-house. We frame issues and events to capture the attention of journalists, develop highly successful media outreach programs, design and build award winning websites and create graphic identities – including logos and materials.

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Media Relations

We know how the media work and understand how to frame clients' issues to drive news coverage. We have extensive experience working with regional, national, international and trade media.

Our team includes several former journalists and highly skilled media relations practitioners who regularly work with print, broadcast and online media.

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Public Relations

Savvy consumers today want to be communicated with, not marketed at. Blogging, texting, and social networking are quickly becoming the way people make decisions.

At The Ferraro Group, our public relations team not only employs hard-hitting campaigns to conventional media, we reach out through new media to communicate with our clients’ audiences as well.

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Events

Whether it’s an intimate gathering of stakeholders or a public concert with media and corporate sponsorships, The Ferraro Group is poised to make any kind of event a success.

We know how to plan the kind of special event that will meaningfully build profile or rejuvenate public image. Our services include garnering sponsorships, supplementing development activities, composing a public relations strategy, establishing a media identity, coordinating vendors, hiring the best catering company for the event and developing a precise production schedule to make sure the program is flawless.

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Graphic Design

Our designers bring a cutting-edge, creative approach to designing an array of products – from annual reports, toolkits for advocates, and brochures to logos and large-format designs, including conference displays, banners and bus wraps.

We have a distinguished track record of creating materials that advance our clients' communications objectives.

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Interactive Services

The Ferraro Group works hand-in-hand with clients to develop innovative campaigns and Web sites that build relationships with online audiences.

We amplify messages and inspire consumer action. Along with our partners, we build sites that help companies forge relationships with audiences to achieve their goals. This includes brand sites, press rooms, crisis/issues management sites, intranets/extranets and promotional sites

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Media Training

Our media training program is comprehensive and flexible, offering spokespeople strategic message solutions that promote and sustain strong reputations.

We offer a detailed examination of the techniques that can enhance every interview and a series of simulated, taped interviews that enable spokespeople to practice those techniques and become increasingly adept at delivering their messages effectively in interview situations. We offer half-day and full-day sessions for individuals, as well as for both small and large groups.

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