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Public Affairs

Issues Management

The Ferraro Group manages public policy issues for corporations, coalitions, associations and individuals whose interests are affected by legislative, executive, and regulatory bodies. We work with clients to develop integrated strategic plans that are focused and consistent, to frame debates, and to deliver compatible messages to a broad range of constituencies. Our team is skilled at managing integrated communications programs around high-profile issues affecting clients' interests. From media relations and opinion leader activities to preparing clients for legislative testimony, our staff has wide-ranging experience immersed in a broad range of complex issues.

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Coalition Building

The Ferraro Group has a proven track record of creating and managing coalition efforts. We work with clients to activate key constituencies and communities in public debate around policymaking decisions. We create compelling messages and strategies that are rooted in research to energize grassroots support for advocacy efforts. Our programs identify potential allies, opinion leaders and credible third-party spokespeople who can best communicate a clear and credible message to decision-makers. The Ferraro Group has created and successfully led coalition efforts in multiple issue disciplines with an emphasis in education, energy, health care and non-profits.

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Advocacy

Elected officials want to know there is public support for the positions they take – our job is to help you create that support and maximize it. From a bill in the State Legislature to a vote being taken on a local zoning decision to a regulatory action, the size and effectiveness of any advocacy effort can have a big impact on the outcome.

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Campaign Planning & Management

At the start of any campaign planning project, The Ferraro Group works with clients to define exactly what the objective is. Whom do we want to reach? What do we want them to know and understand? From there, we build innovative, creative and measurable communications programs to achieve results.

Research and collaboration are at the center of our work to develop high-impact public education campaigns. We work closely with our partners to conduct research that informs our strategic recommendations and implementation. Additionally, we harness the strategic insights and recommendations of professionals across our network that have the right experience for the assignment at hand.

The Ferraro Group develops creative platforms to break through the clutter of today’s crowded media landscape, capture the attention of key audiences, and mobilize people to take action.  We also explore who the right partners and advocates are to advance our clients' objectives, as well as how to leverage media relations and interactive strategies. 

We firmly believe in measurable outcomes and applying the right combination of qualitative and quantitative metrics to track our progress and measure results.

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Partnerships

At The Ferraro Group, we believe in the power of strategic partnerships to achieve public education and communications objectives.  The right partner can amplify messages, offer access to communications channels, provide platforms for reaching key audiences, and motivate people to take action.  In building strong relationships, we focus on how groups can work together toward mutually beneficial objectives. Our team has worked on behalf of a range of clients to build partnerships and implement outreach and media relations programs that advance partners' shared interests.

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Community Outreach

We know how to build and manage communications programs that reach, inform and motivate audiences at the community level.  In designing public education campaigns and outreach efforts, we focus on engaging the right spokespeople and trusted allies to deliver meaningful and persuasive messages.  We manage integrated programs including media outreach, community events, interactive communications, and advertising, to reach key audiences as diverse as students, parents, business leaders, and senior citizens. 

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