Greg Ferraro and Holly Silvestri
1. What are some key values or principles you’ve upheld to maintain long-term relationships with clients, and how have these shaped the firm’s approach to client service?
Holly Silvestri: “At The Ferraro Group, we have a strong work ethic as well as an approach of ‘trust’ with our clients. We become a dedicated partner to each of them, serving as a strategic consultant, confidante and a true member of their team. We believe in reliability and proactiveness. We anticipate challenges and opportunities, and our clients know we are here for them 24/7. By doing this and having our entire Ferraro team follow suit, our clients realize we champion their vision, initiate creative ideas to meet their goals, and provide meaningful work activity that aligns with their interests.”
2. The Ferraro Group has expanded its reach over the years. How has working in different regions allowed the firm to better understand and address the unique needs of your clients?
Greg Ferraro: “Having offices in different markets enables TFG to draw on best practices, creative influences, and regional trends that lend themselves to the benefit of the entire company and our roster of clients. It also serves us well in blending the various professional experiences of our team members that ultimately work to the advantage of our clients.”
3. Many of your clients have complex and evolving needs. How do you ensure that your team adapts to these changes while staying committed to the client’s vision and goals?
Holly Silvestri: “Nothing stays the same. Whether it’s personal lives or work lives, the only thing constant is change. Rather than hide it or ignore it, we embrace it. Our team is a collaborative one, and we all learn from one another, whether it’s “how” to do something or “why” it’s necessary. Business for clients is continuously evolving, so fresh eyes and new approaches are always needed. Our team not only learns from one another, but we encourage professional development opportunities that will assist our employees while in turn help our clients. We are good listeners – we want to make sure our clients know we are here for them and intent on helping them make positive changes and impacts.”
4. The firm has developed expertise in both local engagement and national advocacy. How does this dual focus benefit your clients, and what do they value most about having that versatility?
Greg Ferraro: Knowing what is happening simultaneously on Capitol Hill and in the different western state capitals we work in gives us a strategic understanding of issues trends, political assets, media positioning and what works and doesn’t work in terms of effective persuasion.
5. When you reflect on two decades of growth and partnerships, what achievements or moments stand out to you as milestones of collaboration and client success?
Greg Ferraro: the number of clients that have been with us for many, many years. We are deeply grateful for those relationships.
6. How do you hope to continue creating value and making a difference for the clients and communities you serve in the years to come?
Greg Ferraro: By helping clients search for hard-to-find market or political differentiators and capitalize on strategic communications initiatives that separate their brand from their competitors. Additionally, by working collaboratively and seamlessly with clients to execute business plan goals that benefit customers, clients, employees and shareholders.
