Kimberly Sneed

She has developed and executed digital content strategies, pitched both local and national media, and secured national features, print coverage, and TV segments. Her work spans social media management, influencer coordination, and community engagement, helping clients grow visibility and strengthen their brand presence across platforms.

Prior to joining The Ferraro Group, Kimberly worked at a national book PR agency, partnering with authors, publishers, and literary brands to promote new releases. She crafted press materials, coordinated media campaigns, built influencer outreach programs, secured national book coverage, and managed launch strategies across digital and traditional outlets.

Before that, Kimberly served as the Social Media Manager for a national retail brand with over 1.5M followers, where she led social media strategy, managed all brand platforms, executed large-scale social campaigns, oversaw paid social initiatives, and led real-time social media events. Earlier in her career, she worked as a Project Manager at Riester and Unicon, managing timelines, deliverables, cross-functional teams, and client communications.

In addition to her agency and corporate experience, Kimberly is a long-time content creator and founder of A Night Owl Blog, a national lifestyle site featuring recipes, travel, entertainment, and DIY/crafts. She oversees content development, social media marketing, editorial contributors, and virtual assistants. Her online community includes more than 75,000 Instagram followers and over 500K yearly blog readers. She has collaborated with major partners including World Market, Michaels Stores, International Delight, and Quaker Oats.

Kimberly and her husband are the proud parents of three boys. She earned her bachelor’s degree in Finance from Northern Arizona University and an MBA in International Management from Arizona State University.