As Director of Strategic Communications for The Ferraro Group, Latoya Bembry is responsible for planning, managing, expanding and implementing communications and public relations strategies and programs designed to support client goals/initiatives and enhance public image. Based in the Las Vegas office, Ms. Bembry oversees public relations, media relations, client relations, community outreach campaigns, advertising campaigns and social media strategy.
Ms. Bembry began her career in public relations as a coordinator/intern in 2003, working under The Ferraro Group Principal Holly Silvestri. Ms. Bembry’s current and past client portfolio spans a wide range of industries including healthcare, law, education, public television, insurance, residential and commercial real estate, environmental, non-profit, food and beverage, and hospitality.
A native of Southern Nevada, Ms. Bembry attended the University of Nevada, Las Vegas where she was a member of Phi Alpha Delta and worked on public relations campaigns for Rancho High School and Canine Companions for Independence, Las Vegas chapter. She received a Bachelor of Arts degree in Communications Studies with an emphasis in Public Relations in 2003.
Ms. Bembry was recently appointed to the Goodwill of Southern Nevada Board of Directors and currently serves on the Nevada Supreme Court Access to Justice Commission. In addition to her duties as a member of the Commission, she provides pro bono public relations and media relations support. Ms. Bembry served as a Big Sister for Big Brothers, Big Sisters of Southern Nevada for six years. Organizations that she has volunteered her time or pro bono public relations services include The Shade Tree, Boys Town, J.T. McWilliams Elementary School, Three Square Food Bank, Northwest Career and Technical Academy, Anthony L. Pollard Foundation, Nevada Childhood Cancer Foundation, JAG Nevada, Nevada Donor Network, Vegas PBS, Nevada SPCA, the Southern Nevada chapter of Susan G. Komen, There Is No Hero In Heroin Foundation, and Opportunity Village.
Ms. Bembry was named one of Vegas Inc.’s “40 Under 40” honorees in 2017.