Lauren Silverstein joined The Ferraro Group in 2016 as a Senior Account Executive and oversees the development and implementation of public relations efforts, media relations, social media, and community outreach campaigns for various clients.
Ms. Silverstein joined the public relations industry in 2014 and supported publicity and promotional tactics for a wide variety of clients in the hospitality, entertainment, travel and tourism industries. Ms. Silverstein has created campaigns to raise money for a number of Las Vegas charities in her career, such as Susan G. Komen of Southern Nevada, The Animal Foundation, and Three Square Food Bank.
Originally from Boston, Ms. Silverstein attended college in Flagstaff, Ariz., where she earned a Bachelor of Science degree in Communications from Northern Arizona University. Before starting work in public relations, she spent 10 years working in marketing and promotions in radio broadcasting in different markets, including Tucson, Boston, Portland, and Las Vegas.
Ms. Silverstein moved to Las Vegas in 2007 and worked for a variety of radio groups where she created promotions for an array of local and national clients, such as Live Nation Concerts, AEG Live, Disneyland, Legoland, and the Las Vegas 51s. She also has helped oversee and coordinate many popular events, including the 107.9 Miller Lite Poolside Concert Series, Sunny 106.5’s Ice Cream Sunday, KWNR’s Toys for Tickets, as well as the inaugural iHeartRadio Music Festival in 2011 at the MGM Grand Garden Arena.