Walmart approached The Ferraro Group with a challenge: share the story of its multi-million-dollar investment in Arizona and Nevada through store remodels and grand reopenings. We responded with a campaign grounded in human storytelling and strategic media engagement.
To raise awareness, we highlighted long-time customers who had been visiting their local stores daily for over a decade, as well as the charitable donations Walmart has made to the community over the years. These stories gained local broadcast coverage on the AZFamily 3TV/CBS duopoly and 12News (NBC), and also received national exposure on MSN.
By consistently identifying and helping reporters tell compelling stories at each grand reopening, The Ferraro Group has maintained strong media interest while helping Walmart highlight its community investment.
